Agrinova (Intuit Fasal)
Small Business Innovation in Emerging markets
Small Business Innovation in Emerging markets
Keywords: Interaction Design, UID, Customer Experience Design,Persona-Scenario Creation, Task Analysis, GOMS
Project guide:
Mrs. Deepa Bachu, Director, Emerging MarketsInnovation, Intuit India [Project Agrinova]
Intuit Agrinova [Mobile Bazaar] is a user non-paid BusinessModel that creates a peer-to-peer marketplace for farmers in India using SMS.It is a means of Business Communication and Learning-Innovations for the IndianFarmers & Mandi agents.
Project guide:
Mrs. Deepa Bachu, Director, Emerging MarketsInnovation, Intuit India [Project Agrinova]
Intuit Agrinova [Mobile Bazaar] is a user non-paid BusinessModel that creates a peer-to-peer marketplace for farmers in India using SMS.It is a means of Business Communication and Learning-Innovations for the IndianFarmers & Mandi agents.
Interaction Designer employed to design Support UI for BPO in directcontact with Consumer, Persona Development for project Lifecycle, ConsumerInteraction Data Analytics & Visualization, Graphic Design for ViralMarketing & running experimental drives for tapping Customer Experiences.
Research Drive Overview
Mobile Bazar -The Design Thought
Mobile Bazar - The Systems Model
Primary Customer : Indian Farmer | Secondary Customer : The Mandi Agent
Freemium Service for farmer registerations and Data gathering through IVR and BPO service
Deal between Farmer and Mandi Agent (Indian Trade Context)
IVRS Task Flow for UGC Customer and Query resolutions
Virality Marketing and campaigning: Calendar Design for Agrinova
Agrinova Video
Agrinova: Systems Diagram
Systems Framework and Visualization
Redesigned User Interface of Support System UI for BPO Customer Registeration
Initial User Interface for BPO Customer Service and Registerations
